Business Cards Blog

Giving out your business card is like saying hello it should be done with a certain amount of decorum, by that I mean the design layout and feel give the recipient the first impression of you or your company, in the same way that people will judge you on appearance and the manner in which you speak. I am all for not judging a book by its cover, however we are human and that means we are all guilty of doing exactly that. I am fortunate that we print thousands of business cards each day, which means that I get to see a variety of different designs of business cards, from corporate designs to the local mobile mechanic. Some have clearly spent money on their design, showing off creativity and some have created their own master piece in microsoft word, most of the latter tend to be of poor design this obviously only based upon my own judgement, however it is these self crafted designs which often win us our most praise, I think it is something do with seeing your own design printed, laminated and delivered in those lovely clear plastic boxes that makes people email us with their praise. Lately I have seen 2 business cards that have really caught my eye, this strangely hasn't been down to striking design or colour but becasuse they have added that little something extra to their business card a simple personal note. Ill explain the first business card had the usual company logo, contact details etc... etc... but on the reverse was how the person liked their coffee it read 'I like my coffee with one and a half teaspoons of gold blend and a generous helping of milk, plus one sugar' I found this quirky and different and strangely nearly all the factory staff had passed comment. The second card was similar but below the contact details the customer had added their favorite colour and where they most liked to holiday which again to me created that break the ice conversation piece. So remember to give a little thought when designing your business to add that little something to make your business card memorable!